Proposal for home charging and charging cardsProposal for Moore · for Warda Douai, Fleet Coordinator
Home and on-the-go charging for 600 EVs, ready for 1,000.
Moore charges at home and publicly, not at the office. That is what this proposal is about: fast home installations via a self-service request, a charging card that works within two business days, an adjustable price cap per kWh, and one overview for ten companies. See immediately what that costs, with fixed unit prices, or start small with a trial of the charging cards.
Proposed by Cihan Kranda, Blulinc · all amounts are excl. VAT, indicative until official quote
Home charging all-in
Amina or Autel, up to 10 m of cable, AREI inspection and smart charging. €1,900 to €2,000 excl. VAT.
Charging card with budget and country limit
Monthly budget per card, allowed countries and a cap per kWh, per company or employee. Delivered in 1 to 2 business days.
Takeover without new chargers
± 400 existing home chargers transferred: Alfen on-site, Smappee remotely.
One group overview
10 companies with their own VAT and invoice, one login for the fleet.
Situation analysis
What we have understood from Moore
Moore is a group of ten companies, each with its own VAT number and invoicing. The vehicle fleet consists of approximately 1,000 cars, of which 600 are electric. Over time, the entire fleet of 1,000 cars will go electric, which will significantly increase the demand for charging solutions in the coming years.
Charging happens mainly at home and on the go. Moore has more than 70 offices, usually with a landlord who has their own charging infrastructure. Therefore, this proposal focuses solely on home charging installations and charging cards for public charging.
Today, there are approximately 400 home chargers with 50five, of which ±80% are Alfen (±320 units) and the rest are Smappee and other brands. About 70% are in Flanders, and 30% in Brussels and Wallonia. Warda expects ±100 new home installations per year.
Distribution of existing home chargers
What Warda considers important
- ✓Fast, good support
- ✓Self-service request for new installations
- ✓Dashboard per employee: home, public, fast charging
- ✓Price cap per kWh and country restrictions
- ✓Volume discount
Current pain points
What is causing friction today, and how we solve it
Support for home chargers
Slow customer service, defective chargers, and a cumbersome ticket and forms process.
Helpdesk in NL, EN, FR via app chat, WhatsApp, telephone and email. Critical malfunctions are handled within 4 hours (remotely within 1 hour), 5-year hardware warranty.
Charging cards without an app
Radius cards work without an app. Employees cannot see their balance, sessions or charge points.
App active immediately upon delivery: map, start and stop, session history and budget per employee.
Long delivery times
5 to 10 business days for a new card. New employees are left without one in the meantime.
Card delivered in 1 to 2 business days. In the meantime, charging is possible via the app.
Limited network
Charging at Total and several other networks is not possible.
Included: Total, Shell, Ionity, Fastned, Q8, Circle K, with roaming to approximately 900,000 charge points in 18 countries.
Public charging
One card, 900,000+ charge points in Europe.
Charging cards
A charging card that works where your employees charge
900,000 charge points, 18 countries
One card for all of Europe. Also includes Total, Shell, Ionity, Fastned, Q8 and Circle K, where the current card is often declined.
Delivered in 1 to 2 business days
New employee or new car? The digital card is immediately available in the app; the physical card follows within two business days.
App from day one
Available chargers on the map, price visible in advance, start and stop sessions, balance and history per driver.
Rules per group
Monthly budget, cap per kWh, permitted countries, and fast charging on/off, per company or per employee.
Apple Pay and Google Pay for private use and excess
Private sessions are paid immediately in the same account, with no invoice or record for Moore. The part above Moore's budget or maximum rate is paid the same way.
€48 per card per year
No activation cost, no hidden surcharge per session. A trial with a limited set of cards is possible immediately.
Settings per charging card
Fill in your own example. The card follows these rules automatically.
- ✓ Moore pays at most € 350 per month.
- ✓ Moore pays up to € 0,85 per kWh. The employee pays the excess.
- ✓ Charging works in: Benelux. Elsewhere the card is refused.
- ✓ Fast charging is allowed.
- ✓ Above the budget or cap, the employee pays with Apple Pay or Google Pay.
Example values. Moore sets the real rules itself, per company, group or employee.
| Today (Radius) | Blulinc | |
|---|---|---|
| Delivery time | 5 to 10 business days | 1 to 2 business days |
| App | None | Active immediately upon delivery |
| Network | Limited, Total and some networks are not supported | Broad network incl. Total, Shell, Ionity, Fastned, Q8, Circle K |
| Coverage | Limited | Roaming to approximately 900,000 charge points in 18 countries |
| Budget per employee | Not configurable | Configurable budget and cap per kWh |
| Country restriction | Not available | Configurable per employee or group |
| Insight | No session details for the driver | Sessions, costs and balance in the app |
| Price | €48 per card per year |
Network
Plus Apple Pay and Google Pay for private sessions and for the part above Moore's cap.
In the app
- ✓Map with available charge points
- ✓Start and stop sessions
- ✓Separate business and private use
- ✓Budget and balance always visible
- ✓Home metering and reimbursement
Home chargers
The devices we install at your employees' homes
- Charging power
- Up to 22 kW AC
- Cable
- 6 m integrated charging cable
- Connectivity
- 4G and WiFi
- Metering
- MID-certified meter
- Control
- Dynamic Load Balancing
For most homes. Fixed cable, so the employee does not need to store anything.
- Charging power
- Up to 22 kW AC
- Metering
- MID meter
- Connectivity
- 4G and WiFi
- Control
- Dynamic Load Balancing
- Extra
- Screen, optional Bancontact terminal
For those who want a premium finish or charge at home and at a second location.
Standard with every installation
Longer routes or extra work on the meter box are quoted separately in advance.
- ✓Installation by a certified installer
- ✓Up to 10 m of trenching and cabling
- ✓AREI inspection by a certified body
- ✓Dynamic Load Balancing and smart charging
- ✓Activation on the platform and split billing
- ✓5-year hardware warranty
Employee fills in the self-service request
Fleet approves, quote issued to the correct company
Within 2 to 3 weeks of approval, incl. inspection
Charge point on the platform, reimbursement begins
New: connect via the car
Reimburse home charging without a new charger
In the Blulinc app, the employee connects the car through the car brand account. Once, in a few minutes.
The home address is registered, so only sessions at that address count as home charging.
Each home session is read from the car with kWh and time, without a card or any action.
Settled monthly at the agreed rate, on the invoice of the right company.
When to connect via the car
- ✓Rented home where the landlord does not allow a charger, so the employee charges with a cable
- ✓Employee lives in the parental home, where no charger may be installed
- ✓Existing charger that cannot be taken over for practical reasons and is not yet due for replacement
- ✓Fast start: reimbursement runs from connection, without waiting for an installation
Connect a car or a charge point
| Via the car | Via a Blulinc charger | |
|---|---|---|
| New hardware | Not needed, € 41,32 activation | Installation € 1.900 to € 2.000 |
| Start | Same day | Within 2 to 3 weeks |
| Metering | From the car | MID-certified meter |
| Smart charging and load balancing | Limited, depends on brand | Full |
Supported car brands
31 brands sold in Europe. Smartcar supports 46 brands in Europe and North America. Confirmed per model and year at connection.
Cost per connected car over 3 years
| Via the car | |
|---|---|
| Activation (one-off) | € 41,32 |
| Subscription, 3 years | € 443,16 (36 × € 12,31) |
| Total over 3 years | € 484,48 |
Car connection: € 41,32 one-off activation and € 12,31 per month per connected car. All amounts excl. VAT.
Availability depends on car brand and model. Where tax or contractual rules require MID metering, a charge point remains the recommended choice.
Service and support
People who pick up, 7 days a week.
Service and support
A helpdesk that answers, even on weekends
| Channels | App chat, WhatsApp, telephone and email |
| Languages | Dutch, French, English and Spanish |
| Availability | 7 days a week |
| Hardware warranty | 5 years, replacement in case of defect included |
| SLA compensation | 1% per week of delay, max. 10% |
Dedicated contact for your fleet
Warda and the fleet team get one dedicated contact person, not a ticket number in a call centre. Employees with a question about their charger or card are helped directly by the helpdesk, without fleet having to intervene.
Cihan Kranda · back-up Steven Nuyens
We resolve most issues remotely
We see every charger live. A restart, firmware update or configuration is done remotely, often before the employee even notices that something was wrong.
Customer feedback
What drivers and fleet managers say
Trustpilot score in the Belgian charging market
Why this matters for Moore
The complaints about the current support (long waiting times, no follow-up, cards without an app) from 600 drivers end up with the fleet department. A partner that scores well publicly on accessibility takes that work away from Warda and her team.
Source: public profiles on Trustpilot, Google and Bobex, figures as recorded in Blulinc's reference data. Scores may change; please verify via the links.
References
Companies already charging with Blulinc
Charge points at several work locations plus smart home chargers with reimbursement through Blulinc.
“During the site visits at our employees we received plenty of advice and could choose from the best and most attractive chargers.”
On-site charge points plus home chargers for employees, one overview for fleet.
Multi-site setup in two countries plus home chargers, on the same platform.
Existing chargers from another provider successfully taken over via OCPP, without new hardware.
Projects
Real Blulinc installations, as published on blulinc.com.
Pricing
Transparent pricing, as in the official quote
| Component | Included | Unit | Price excl. VAT |
|---|---|---|---|
| Home installation Amina or Autel | Hardware, installation up to 10 m of trenching and cabling, AREI inspection, Dynamic Load Balancing | per installation | €1,900 to €2,000 one-time |
| Platform and split billing | Smart charging, home metering, automatic reimbursement, reporting | per charge point | €122.38 per year · €11.22 / month |
| Blulinc charging card | App, public network, budget and country limit | per card | €60.00 €48.00 per year · €4.40 / month |
| Charging card activation | One-off per card, fully covered by Blulinc | per card | €15.00 €0.00 one-time · covered by Blulinc |
| Takeover Alfen | Configured on-site and transferred to our platform | per charger | €249.00 €174.30 one-time · 30% discount as a gesture |
| Takeover Smappee | Transferred remotely, no visit required | per charger | €99.00 €69.30 one-time · 30% discount as a gesture |
Charging current is settled per session according to the price cap. Longer cable routes or extra excavation work are quoted separately in advance. Volume discounts on installations (tiered or via commitment) will be determined in the official quote; discounts on charging rates will be discussed after a few months of volume insight.
Volume discount on charging cards, annual payment cheaper
The normal price of a charging card is €60 per year. Moore starts at €48 per year, and the more users, the lower the price per card. Paying monthly costs 10% more than paying annually.
| Number of users | Discount | Per month, monthly payment | Per year, annual payment |
|---|---|---|---|
| 0 to 399 | Standard price | € 4,40 | € 48,00€ 60,00 |
| 400 to 699 | 15% | € 3,74 | € 40,80 |
| From 700 | 25% | € 3,30 | € 36,00 |
| Platform and split billing per charge point € 122,38 per year, with monthly payment € 11,22 per month | € 11,22 | € 122,38 | |
Moore, with ± 600 users, falls into the 400 to 699 tier today: 15% discount. From 700 users this becomes 25%.
All amounts excl. VAT. The discount is based on the number of active users across all 10 companies combined.
What Blulinc covers for Moore
- €0 activation per card
Normally €15.00 per card, fully covered by Blulinc. For 600 cards, Moore saves €9,000 right away.
- 30% off takeover
Alfen €174.30 instead of €249.00, Smappee €69.30 instead of €99.00. Fixed price, no travel costs.
320 Alfen and 80 Smappee: €26,280 saved.
- 1 year Blu Home Assist
Monitoring, remote help on faults, a 7-day helpdesk in four languages and a technician when needed. Normally €5 per month per device.
460 home chargers × €60: €27,600.
- Blu Assist on company chargers
24/7 monitoring, remote help, priority on-site service and an annual check. Normally €10 per month per device.
€120 per device per year.
- 5-year warranty on all AC chargers
Extended warranty on home and company chargers, with free replacement on failure. Normally €275 per charger.
460 chargers × €275: €126,500.
Total value Blulinc covers (excl. VAT), plus €120 per year per company charger with Blu Assist. Based on 600 cards, 320 Alfen, 80 Smappee and 460 home chargers.
Calculation per scenario
Takeover of existing park, 60 new installations, 600 charging cards
| Item | Quantity | Unit price | Total |
|---|---|---|---|
| New home installations (average €1,950) (one-time) | 60 | € 1.950,00 | € 117.000,00 |
| On-site takeover of Alfen (one-time) | 320 | € 174,30 | € 55.776,00 |
| Remote takeover of Smappee and others (one-time) | 80 | € 69,30 | € 5.544,00 |
| Platform and split billing (320 + 80 + 60 charge points) (annual payment) (per year) | 460 | € 122,38 | € 56.294,80 |
| Blulinc charging cards (15% volume discount, annual payment) (per year) | 600 | € 40,80 | € 24.480,00 |
Group structure
Ten companies, one group login
- One login for fleet coordination
- Total overview of consumption, costs and installations
- Reporting per company, per employee
- Group-wide rules, locally adaptable
Together 1,085.4 FTE according to the latest annual accounts (Companyweb). Companies and VAT numbers according to moore.be and Companyweb. Moore confirms the final list. moore.be
Invoicing
Subscriptions, cards and charging sessions are billed to the correct company.
Employees
Each employee is linked to one company. In case of an internal transfer, the profile moves with them.
Acquisitions
A new company is added as an additional entity under the same group.
Price cap
A cap per kWh, settled automatically
Who pays what
Up to the cap, Moore pays via the company invoice. The difference is settled with the employee.
AC and DC separate
A separate cap for regular public charging and for fast charging is possible.
Per group
Caps and country restrictions can be set per company or user group.
Monthly budget per person
Separate from the cap per kWh: a total budget per employee per month. Above it, the employee pays, for example with Apple Pay or Google Pay.
Restrict countries
If desired, the card only works in the countries Moore allows, per company, group or employee.
Fleet tools
The tools Warda asked for, detailed
Self-service request for home installation
No more forms via email. The employee initiates the request themselves; fleet approves with one click.
- RequestAddress, type of dwelling, photos of meter box and parking space, desired charger.
- Technical checkBlulinc assesses the situation and reports any additional work in advance.
- Fleet approvalFleet approves in the group overview, linked to the correct company.
- Planning and installationWithin 2 to 3 weeks of approval, including AREI inspection.
- ActiveCharge point appears in the dashboard, reimbursement starts automatically.
Dashboard per employee
Demonstration data. Exports per month, per company and per employee.
Budgets
Monthly budget per employee or group. Notification upon exceeding, no surprises on the invoice.
Country restrictions
Charging only in Belgium, or also in neighbouring countries. Ideal for the trial.
Split billing at home
kWh charged at home are measured and automatically reimbursed to the employee.
Anomalies
Unusual sessions are highlighted in the overview, so the fleet can follow up in a targeted manner.
Takeover
Taking over ±400 home chargers, without new hardware
On-site takeover by a technician: adjusting configuration, testing connection and activating the charge point.
Transferred remotely, 50 to 100 chargers per day. No visit to the employee's home required. Other brands are considered on a per-model basis.
Contract audit
We list current contracts and notice periods with the current provider.
Phased by region
Flanders (70%) and Brussels/Wallonia (30%) in separate waves, so technicians can plan efficiently.
Let old subscriptions expire
No double costs: transition at the moment the old subscription expires.
Required from Moore: exact distribution of Alfen, Smappee and other devices.
Onboarding
Step-by-step plan: start small, roll out in phases
- 1Week 1
Charge card trial
Test group with budget and country limit. Card in 1 to 2 working days.
- 2Weeks 1 to 2
Group structure
10 companies, one group login, rules set.
- 3Weeks 3 to 6
First installations
Requested via self-service, installed within 2 to 3 weeks.
- 4Months 1 to 2
Takeover
Smappee and Alfen switched over.
- 5From month 2
Rollout
A card for every EV driver.
- 6After 3 months
Review
Volume discount based on real figures.
Frequently Asked Questions
What fleet and employees usually ask
The charger measures every kWh that the company car charges at home. Those kWh are automatically reimbursed to the employee and invoiced to the correct company. No expense reports, no manual meter readings.
Next steps
Start with a trial of the charging cards.
Cihan Kranda will provide the quote and plan the next step. Email Cihan directly or call +32 497 480 894.
- BlulincOne coordinated email with quote and charging card info
- MooreDistribution of Alfen, Smappee and other devices
- MooreNames and VAT numbers of the ten companies
- TogetherAgree on test group, budget and country limit for the trial